BIG CHEFS

History
Ever since its journey that started in Ankara in 2007, BigChefs has been very attentive to offer a home-like environment and service at every hour of the day with its breakfasts and weekend treats to genuine conversations during mid-day snacks and delicious dinners.
Preparing Turkey’s regional meals with modern touches, BigChefs presents select delights from the world cuisine to its guests as well. With menus suitable for each country’s taste,
BigChefs aims to carry its delights to the world.
BigChefs continues to host its guests in the warmest way possible at his 73 branches in total from Istanbul, Ankara, Izmir, Antalya, Adana, Bodrum, Bursa, Denizli, Iskenderun, Gaziantep, Mersin to USA, Kuwait, Germany, Kazakhistan, KSA and Belgium.

BigChefs in Numbers

• Number of Restaurants: 70
• Number of Employees: 4000
• Total Guest Capacity: 8000
• Total Menu Items: 291

Brand Positioning
The venue that sincerely offers the most delicious and best quality food to its guests, giving good service and preferred with its value-oriented approach. A world chain brand in Café & Brasserie concept

Brand Promise
A chain brand, which interprets traditional tastes in a modern way and presents the same taste and service at different locations with its warm and genuine attendance Being the first venue that comes to mind about Café & Brasserie and offering a warm and genuine environment

Target Audience

• B1 and C SES 25
• High and mid-level manager, white collars, housewife, student
• Quality service seekers
• Preferring accessible price and brand
• Valuing sincerity
• Preferring for special day celebrations
• World and Turkish cuisine lover
• Preferring having meal at familiar places
• Local / Foreigner

Brand Personification

• Brand Personification
• Woman
• 35 years old
• Attached to family and traditions/values
• Genuine
• Trustworthy
• Strong
• Loyal
• Detail-oriented
• Colorful personality
• Happy
• Sociable
• Fun

Vision of Future Growth
We plan on becoming a 100-branch chain by 2021, opening up at least 13 new branches each year.Continents of Asia, Europe and America are majorly aimed to be the new bases for upcoming openings.